If you’ve been struggling to hit record or finish that next piece of video content, you’re not alone. For many business owners, perfectionism is the silent killer of creativity.
We tell ourselves “I’ll post it when it’s perfect” — but that moment never comes. Instead, we end up re-recording, re-editing, and judging ourselves harshly for not sounding polished enough, not looking “camera-ready,” or not nailing our message just right.
But here’s the truth: version one is better than version none.
That’s a phrase a marketing coach once shared with me, and it changed everything. Because when we focus on getting it perfect, we actually rob people of the chance to connect with us. The messy, human parts — the stumbles, the laughter, the unscripted honesty — those are what make you relatable.
Your audience doesn’t want a relationship with a newsreader, they want to connect with you. They want a real human who can help them solve their problem, reach their goals, or simply feel seen.
The Cracked Pot Story
There’s a little story I love that captures this perfectly.
A woman carried two pots to fetch water every day — one perfect, one cracked. The cracked pot felt ashamed that it leaked half the water on the way home and told the woman she should throw it away.
But the woman smiled and said, “Have you ever noticed the flowers along your side of the path? I planted them because I knew you leaked water, and every day you’ve been watering them. You’ve made my path home beautiful, and now everyday I have fresh flowers for my home.”
The moral? Our “cracks” — our imperfections — are often what make us valuable. They allow us to nurture others, to bring beauty and honesty into a world that’s a little too filtered and fake.
Authenticity Wins Every Time
When you let go of perfection and simply show up — even if your words aren’t perfect, even if your lighting isn’t ideal — you give your audience something real.
The more you show up, the more confident you become. You’ll start to see which videos people respond to, what makes them smile, and what messages truly land.
And over time, you’ll realise that being you — not the polished version you think you need to be — is exactly what your audience was waiting for.
So if you’ve been holding back because of perfectionism, let this be your reminder:
Just hit record. Share your message. And let your beautiful “cracks” water someone else’s path today.
Because imperfect videos don’t repel people — they connect them.
