Editing video used to be one of the biggest time-wasters for online business owners. You either had to wrestle with complicated software, or spend hours polishing something that drained the joy out of creating in the first place.
But here’s the truth: in today’s AI-driven world, you don’t need fancy software or professional skills to edit videos. You can take a raw recording—complete with pauses, mistakes, and filler words—and have a polished, ready-to-publish video in minutes.
Why This Matters
For most coaches, authors, and course creators, content is the lifeblood of your business. But if editing takes hours, it eats into the time and energy you’d rather spend coaching, writing, or creating.
That’s where AI video editing tools (like the one I use, Pictory) come in. They let you:
- Save time – go from hours of editing down to 10–15 minutes.
- Stay natural – simply delete “umms,” pauses, or re-takes by editing text instead of video timelines.
- Repurpose with ease – one long video can turn into blogs, shorts, reels, and more.
- Stay consistent – weekly content creation becomes realistic, not overwhelming.
How It Works
The process is simple:
- Upload your raw video (mistakes and all).
- The software transcribes your words.
- Edit the text (delete sentences or filler words), and it edits the video for you.
- Add your intro, outro, and branding.
- Export and publish.
That’s it. No confusing software, no steep learning curve—just a clear path from idea to finished video.
A Quick Bonus for You
I use Pictory because I know and trust the team behind it, and it’s fast and reliable. I’ve even organised a 20% discount for Authentics readers who want to try it out.
Get your discount here (use this link or discount code JOHND20)
And if you’d like to learn how to make simple YouTube intros and outros in Canva, join our free Authentics Facebook Group—I’ve pinned a tutorial video for you there.
The Takeaway
Editing shouldn’t stop you from sharing your message. With AI video editing tools, you can produce quality content quickly, repurpose it across platforms, and keep your creative energy focused on what you do best.
So don’t let the tech hold you back—shoot, edit fast, and get your message out into the world.
