Last updated: 31st July
Welcome to The Authentics. We value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and store your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Who We Are
This website is operated by The Authentics, based in Cyprus. For the purpose of GDPR, we are the "data controller" of your personal information.
If you have any questions or concerns, you can contact us at:
[email protected]
2. What Information We Collect
We may collect and process the following types of data:
- Personal Data – such as your name, email address, and any other contact details you provide through forms or subscriptions
- Usage Data – including your IP address, device type, browser information, pages you visit, and time spent on the site
- Tracking Data – collected through cookies and similar technologies (e.g. Facebook Pixel and Google Analytics)
3. Legal Basis for Processing (GDPR)
Under GDPR, we process your personal data using one or more of the following legal bases:
- Consent – when you opt into marketing communications or accept cookies
- Contract – when we provide services or content you request
- Legitimate Interests – to run our site effectively, improve services, and market to relevant audiences (without overriding your rights)
You have the right to withdraw consent at any time.
4. How We Use Your Information
We may use your data to:
- Deliver and improve our services and content
- Send you newsletters or content you’ve subscribed to
- Run remarketing ads via Facebook and Google
- Analyse usage patterns and improve user experience
- Comply with legal obligations
5. Cookies & Tracking Technologies
We use cookies and third-party tools such as:
- Facebook Pixel – for tracking user behaviour and running personalised ads
- Google Analytics / Ads – for site analytics and advertising insights
You can opt out of cookies using our banner or your browser settings. More information is available in our Cookie Policy (link to be added if you create one).
6. Your Rights Under GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict how we process your data
- Withdraw consent for marketing or tracking
- Lodge a complaint with your national data protection authority (e.g. Cyprus Commissioner for Personal Data Protection)
To exercise these rights, contact us at [email protected].
7. How We Store and Secure Your Data
Your data is stored securely on trusted platforms (e.g. email systems, analytics tools). We take technical and organisational measures to protect it from loss, misuse, or unauthorised access.
8. Data Retention
We retain personal data only as long as necessary for the purposes described above, or as required by law. You can request deletion at any time.
9. International Transfers
Some of our service providers (e.g. Google, Meta) may transfer your data outside the EU. Where this occurs, we ensure safeguards are in place, such as standard contractual clauses or adequacy decisions.
10. Changes to This Policy
We may update this Privacy Policy as needed. The most recent version will always be posted here with the effective date.
11. Contact
For any questions, requests, or complaints related to this policy or your data: [email protected]