Whenever I look at someone's "new venture" or I see what people are doing to make a living online, I always find basic gaps in their online business foundation. So I was inspired to shoot this video.
So all of the "noise" online is marketers promising you this or that - big results - blah blah. However advanced or new you are to online marketing if you don't have the right foundation in place you are leaving money on the table.
The other area I see is people selling the products of others online or doing multi level marketing. I am not opposed to either but would issue a warning - if you are not building your own platform and audience you have no business, you are still an employee really.
As I have said there are 3 main things a successful online business needs:
- A good lead capture mechanism (or more than 1 is even better)
- A good sales conversion mechanism (or more than 1 is even better than that)
- A good Engagement Mechanism
For me it is the sum total of these elements that is your Online Presence OR Your Online Ecosystem.
I have seen people who are strong in one area or the other, but the best businesses I work with have all of these elements in place.
WHY do you need these?
- You will work less and make more money in your online business.
- You will have a more engaged audience who loves you and promotes you
- You will be able to keep your authenticity without resorting to the "dirty" marketing tactics out there.
Next steps:
- If you are new to online marketing, make sure you understand these elements and use them in the setting up for your business
- If you have been around a while, step back and analyse your business and see areas for improvement.
- Drop me a line if you need assistance understand what area you need to work on.
Brilliant advice – especially about setting up your own site to lead people into your products.
I think this is essential! Thank you for your feedback.
Wow John. This has been so helpful. I ha e taken so many notes and will be straight on the laptop working on selling me.
I appreciate the time you have taken to lead myself and so many others in the right direction…. Listening to you makes it sound so simple yet before this morning I was completely lost and continuing to throw my efforts at anyone who was within my Facebook radius.
Thank you again
Kerstin
Thank you and do let me know if you have any other questions.
Hi John, lots of great information here. I just launched my business. What would you suggest for an online store selling product. I know you talked about the mlm business so I assume some of it is the same but I’m just not sure what to do. Thanks for any advice.
Hi Jackie my approach to online business is pretty much the same – just the strategies may vary, but the foundation of what I explained is the same. If you send me your website and relevant data I would be happy to do a mini type analysis on it.
Wow! This is great information. Very valuable to those that are in online businesses
Thank you so much Julia – I try to give as much value as possible.