This is something that could seriously shift the game for small business owners, coaches, therapists, authors, and course creators.
Let’s talk about the real opportunity that artificial intelligence (AI) has created for authentic people like you.
And no — I don’t mean deepfake videos, robotic voices, or gimmicky AI hacks.
I’m talking about the true opportunity AI has created: the chance for real people to show up, share their message, and genuinely help others through video content.
The Age of Authenticity
Because of the influx of AI driven content, people are finding the need to see if something is real. Especially since people are consuming a lot of news via social media platforms.
So while people are bombarded with a lot of fake videos with talking avatars, there is an opportunity for you to stand out and connect authentically with someone who needs your knowledge, product or service.
People want less produced videos and more "reality".
What’s Changed?
Three key things have shifted in the online world:
- Video is King on Every Platform
Social platforms are prioritising video more than ever. Reels, Shorts, Stories — it’s everywhere. Why? Because people love it. Whether they’re watching on Facebook, Instagram, YouTube, or X (formerly Twitter), video is how people consume content. And not just for entertainment — people now get their news from social media more than TV. - AI-Generated Junk Is Flooding the Feed
Let’s face it — there’s a lot of crap online. AI is pumping out low-quality, repetitive content at scale. That means when you show up as a real human being speaking from the heart, you stand out. Your honesty and intention are magnetic. - The Rise of the Micro-Influencer
Big-name influencers are great, but they’re not always relatable or accessible. That’s where you come in. The age of the micro-influencer — real people with specific expertise helping real people with specific problems — is here.
Real Over Perfect
If you’ve been resisting video because it feels “icky” or awkward, let me reassure you — that resistance is often a sign that you care. You want to show up honestly. That’s a strength, not a weakness.
Forget perfection. People are more interested in your message than in a highly produced and edited video. Video marketing will help you build trust and establish your authority in your space.
Take Action
If you’re ready to start showing up on video (even if you’re scared), I’ve got you:
🎥 Join my free Facebook group – It’s a safe space for business owners like you who want to market authentically without the “ick.
💪 Get on the waitlist for the Video Confidence Challenge – It’s a transformational week coming in August designed to help you overcome your fear and finally press record.
The world doesn’t need more fake content. It needs your real voice.
So let’s dilute the crap and amplify the good stuff.
Your audience is out there — and they’re scrolling right now.