I was going to Walk Away
In 2011, I was going to quit marketing. I had been in the online marketing industry for over 6 years and was sick to my stomach with the type of work I was doing.
I had come to the realisation that, while I had worked with some really great people, my current client list was not authentically helping their clients. I was helping them sell “snake oil,” so to speak.
What I Did Instead
Instead of quitting, I decided to sack all of the clients that did not fit with my marketing ethics, and decided to only work with authentic business people. Since then I have had the pleasure of working and growing businesses all over the world.
Today, I take my 20 years of online marketing experience and 30+ years of business experience and am focused on helping people use the best method of connecting and growing a business today - video.
What I Did Instead
Instead of quitting, I decided to sack all of the clients who didn’t align with my marketing ethics and chose to work only with authentic business people. Since then, I’ve had the pleasure of working with and growing businesses all over the world.
Today, I have over 20 years of online marketing experience and 30+ years of business experience, which I use to help people harness the power of video to grow their online audience.
I now help coaches, creatives, therapists, and founders build businesses that feel good to run -and are irresistible to the right people.
What I Learnt
I learnt that good marketing is just honest communication—and that when someone has a need, and you offer a genuine solution, manipulative selling simply isn’t required.
In fact, selling became enjoyable for my clients who realised the world needed their skills and products. All they had to do was form a connection of trust with their prospective audience.
So What Does That Mean For You
It means I get you. If you're what I call an authentic—someone who can help people but refuses to prostrate yourself before the ridiculous “influencer marketing” model - I’ll help you get yourself out there and attract your audience without gimmicks and the ick.
You’ll learn marketing strategy that works, and that you can adapt to your own special brand of you.
Next Steps
For the free stuff - check out the site - I have free articles and videos and downloadable resources. Also join The Authentics (Free) Facebook Group here.
For Live Events - every few months I run a Video Confidence Challenge - here are the details for the next event.
For 1-2-1 help - feel free to contact me here and we can setup a time to discuss my personalized coaching programme.